Question 1

What is Cuplido?

Accepted Answer

Cuplido is a relationship wellness app that helps couples build daily connection habits through guided journeys, moments, couples games, and daily reflections. Its activities are grounded in the Gottman Method, whose research can predict relationship outcomes with over 90% accuracy (Gottman Institute). The app wraps these science-backed activities in a gamification system with streaks, XP, 100 levels across 5 tiers, and shared achievements.

Question 2

Is Cuplido free?

Accepted Answer

Yes, Cuplido is free to start. The free tier includes guided journeys, moments, streaks, leveling, and achievements. A premium subscription unlocks additional journey themes, more moment variety, and expanded features for couples who want to go deeper.

Question 3

What makes Cuplido different from other couples apps?

Accepted Answer

Cuplido is the only couples app that combines relationship science with full gamification. Activities draw from the Gottman Method and attachment theory. Gottman's research shows that couples who consistently respond to each other's bids for connection stay together 86% of the time, compared to 33% for those who don't (Gottman Institute). Cuplido turns these micro-interactions into a shared habit with streaks, 100 levels across 5 tiers, achievements, and couple-level XP. Everything is shared, not individual.

Question 4

What kind of activities does Cuplido offer?

Accepted Answer

Cuplido offers three types of activities: Guided Journeys (5-10 day programs on themes like communication or emotional depth), Moments (5-60 minute guided activities for every mood and energy level), and Couples Games (card-based conversation games). Research by Aron et al. (2000), published in the Journal of Personality and Social Psychology, found that couples who share novel activities together report significantly higher relationship quality. Cuplido's streak system is calibrated around the 66-day mark, the median time to form a lasting habit according to Lally et al. (2010) in the European Journal of Social Psychology.

Cuplido Blog

Relationship Habits That Actually Stick